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WHAT DOES GOOGLE SAY ABOUT YOU?

More and more, recruiters eliminate candidates based upon what they find in search engines. It is important to know what the public "view" is saying about you, and periodic "google searches" with your name as the subject are extremely important. Be proactive to ensure...

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YOUR PERSONAL WEBSITE

Publishing your own website provides several advantages for the typical job seeker. First of all, it provides an opportunity to market your "brand" through the use of technology - and the importance of taking advantage of every possible means of making connections...

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FOCUS ON STRENGTHS

A favorite tactic of job seekers is to look for reasons not to apply for a position. We review openings, ruling out opportunities because we don’t meet all the required specifications. Why not focus on why we should apply? Stress the positive, not the negative....

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SEARCH STRATEGY – WHAT WORKS?

Networking, referrals, Internet postings, company websites, direct marketing? You will find your next opportunity through one of these methods. The problem is that you don't know which one will ultimately result in the job you want. Of course, you can play the...

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RELATIONSHIP MARKETING

In a recent Philadelphia Business Journal column, Terry Brock writes that Relationship Marketing is the most important activity we can do in business. In addition to “real communication,” whether in person or by phone, we can also use technology to stay close to...

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CREATING A WEB PRESENCE

A Career Journal article in today’s WSJ talks about creating a web presence from scratch. In today’s environment, job seekers must expand the ways in which they search. While it may seem overwhelming and maybe unnecessary for an accomplished professional, setting up...

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PARENTS HELPING THEIR KIDS

One of the consequences of the current job market is the well documented fact, at least anecdotally, that more young adults and recent college graduates are moving back home to live with their parents. After helping their children get an education, many parents are...

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TAP INTO THE HIDDEN JOB MARKET

The hidden job market refers to the large number of jobs that are filled through unadvertised sources. Typically over 50% of all jobs filled annually fall into this category. To tap into this market, you must understand that a job is actually a specific need or...

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THE SOCIAL NETWORKING ERA

Clara Shih, the author of The Facebook Era recently gave an interview on Personal Branding and discussed what the Facebook era is and what social networks mean for personal branding. The Social Networking Era is the technology, business, and cultural transformation in...

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DUMBED DOWN RESUMES

A recent article in the WSJ Career Section discussed the “dumbing down “ of one’s resume to avoid looking overqualified for jobs that don’t match their career level, experience, or accomplishments. This is not an advisable appproach. Your resume is an important part...

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