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William Arruda and Deb Dib have recently published an excellent array of strategies for those considering expanding their job search by touting their “personal brand.” Ditch. Dare. Do. outlines 66 – yes, 66 ways to become, as they put it, “influential, indispensable, and incredibly happy at work.” And, by the way, these tips don’t only apply to the work place. As Dick Boles, the author of What Color is Your Parachute puts it, “‘Brand’ is just another word for what is unique about you.” We are all unique – and the process of defining your brand – or uniqueness – goes a long way to preparing to launch an effective Job Search. RDC Hiring Edge advisors can help you do that!