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From Joshua Weidman’s Career Enlightenment blog, comes the question:

Are you relying solely on job postings in your search?

If so, then you are reducing your chances of successfully landing your next opportunity. Job postings are inefficient. Many unqualified candidates apply — especially in a down economy. The volume of resumes received can be unmanageable. As social networks make it easier to identify qualified potential hires, job postings will become obsolete. More and more, when hiring managers and recruiters have an open position, they’ll scour the Internet and reach out to their social networks to find the perfect candidate. When SHRM conducted research in 2011, they learned that 56% of HR managers use LinkedIn, Facebook and Twitter to source candidates (it was 34% in 2010). The number one reason they’re using social media in this way is to recruit passive candidates (84%).

It’s becoming more likely that your next job will come to you — if your virtual personal brand is visible and compelling. Ensure your social network profiles are engaging and up-to-date. And make sure you use all the appropriate keywords in everything you post online so you’ll be found by those who seek your expertise.