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To be successful in a job search and to ensure that you are practicing effective career management, you need to make sure that your online identity is an asset and not a liability. When using social networking sites like LinkedIn or Facebook, remember to:

Create consistent content
Pay close attention to the content of all your profiles in the same way that you scrutinize your resume. Make sure all information is accurate, consistent, and reflects your personal brand. Triple check all spelling and grammar.

Focus on quality
The sheer number of contacts you have is not as important as the quality of those contacts. You should make your connections selectively and ideally limit them to people you know or who have been recommended.

Solicit referrals 
Don’t be hesitant to ask professional colleagues to post a recommendation on your profile. Testimonials are a great way to communicate positive input about your experience, value and personal brand.