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A recent Harris Interactive poll revealed that 23% of people search the names of business associates or colleagues on the Internet before meeting them. A 2007 survey by ExecuNet disclosed that 83% of executive recruiters are using search engines to uncover information about candidates. Impressions are being formed through Google searches – like it or not! Creating digital distinction is a critical factor in developing your job search strategy. Be proactive – google yourself and see what others are discovering about you as they form impressions regarding your employability and corporate “fit.” Your on-line identity can be enhanced through your personal website, blog, and utilization of social media. Promote yourself on-line – it’s easy and fast – and do it right. A low-quality promotion is worse than none at all. Take the time to create a professional on-line presence and Google yourself to your next opportunity!