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When you think about the high profile brands that are part of everyday life, their tagline is what helps make them unique and memorable. To draw on the sports world, two examples in particular stand out: Nike – Just Do It and Gatorade – Is It In You?

In crafting your own personal brand, what is the one thing that comes to peoples’ minds when they think of you? What is the adjective or phrase that best describes you? If there isn’t one, then create it and live it. With today’s information overload, you have to draw peoples’ attention to your it. If successful, you will create a distinct career advantage.